Beyond the Dashboard: Why TikTok’s True Impact Goes Unmeasured

More people are discovering products on TikTok, researching on Amazon, and buying through either platform. Yet most platform measurement tools were built for a world where each channel operated independently. TikTok shows you TikTok conversions. Amazon shows you Amazon sales. But neither provides a solution to answer the question every CMO is asking: What is link

Negative Keywords for Walmart Sponsored Products: What Advertisers Should Know About Walmart’s Newest Release

Sponsored Products just got a sharper tool. Walmart Connect is rolling out negative keywords, giving advertisers direct say over which searches can trigger their ads at both the campaign and ad group level. If you’re running a wide product catalog, protecting category share, or fine-tuning campaigns to a specific audience, this is the kind of control that’s been missing link

How MCP Is Reshaping Retail Media Strategy

Enterprise retail media teams now manage 15 to 40 platforms, up from 5 to 8 a decade ago. Managing that many was feasible when brands had dedicated analysts and time to compile reports. It’s becoming impossible now. The problem isn’t the platforms themselves. It’s the question that comes from having that many: How do you link

Pacvue Launches Pacvue Prism, Powering the Industry’s First Agentic Commerce Grid

Pacvue Prism enables brands to plan, execute and measure media by combining Pacvue's market-leading retail media capabilities with new capabilities in search, programmatic, social, and frontier formats. link

Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools

Report MCP, the first capability available through Pacvue’s MCP server, lets brands and agencies pull advertising data across Amazon, Walmart, Instacart, and more directly from the AI tools they already use. link

Unlocking Smarter Commerce Media with Walmart Scintilla Data

Pacvue is among the first technology partners to integrate with Scintilla Media Data Feed, helping teams act on their Walmart data more effectively, manage and scale sophisticated Walmart media programs more easily, and connect media decisions more closely to growth outcomes. link

Pacvue and The Trade Desk Expand Partnership with Universal Integration

Pacvue and The Trade Desk today announced an expanded integration that will enable advertisers to manage and optimize The Trade Desk campaigns directly within Pacvue’s Commerce Operating System. link

Pacvue Announces Activation of Walmart DSP

Pacvue is excited to expand our long-standing partnership with Walmart Connect, which will integrate Walmart’s demand-side platform (DSP) into the Pacvue AI-Powered Commerce Media OS. The integration, slated to launch this spring, will allow advertisers to build, automate, and optimize Walmart DSP campaigns alongside onsite placements via Pacvue Advertising. link

Pacvue Launches Pacvue Agent, Advancing AI-Powered Commerce Media Execution

Pacvue Agent extends the company’s AI-Powered Commerce Media OS, helping brands execute workflows up to 200x faster, achieve up to 80x faster time to insight, and improve performance by up to 54%. link

Scaling the Future of Retail Media: Pacvue’s 2025 Year in Review

2025 was the year commerce complexity became impossible to ignore. Retail media budgets surged, new ad formats expanded, marketplaces multiplied, and data poured in from every direction with no signs of slowing. link

Pacvue Strengthens EMEA Presence Through Strategic Retail Media Partnership with Tesco Media and Insights Platform

Through an integration with Epsilon Retail Media, brands can now activate, optimize and measure sponsored product campaigns on Tesco directly within Pacvue. link