# The CMO’s Guide to the Future of Commerce Media

Dive deep into commerce expertise

Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.

## Data & Insights

### The CMO’s Guide to the Future of Commerce Media

Most 2027 media plans are being built on a picture of the market that no longer exists. Pacvue and Retail Media Analyst, Andrew Lipsman co-authored this guide to change that. See where ad spend has actually moved, how much the Silo Tax is costing you, and the three moves to make now before you lock next year’s budget.

[Read more](/content/guides-reports/commerce-grid-guide/index.html)

## Data & Insights

### Omnicommerce Blueprint

Watch how the world's largest brands eliminate silos with the omnicommerce blueprint, discovering three pillars to build unified commerce strategy and outpace fragmented competitors.

[Read more](/content/guides-reports/the-new-omnicommerce-blueprint/index.html)

## Data & Insights

### The Funnel Unwrapped: A Multi-Channel Playbook for Winning the 2026 Holiday Season

Q4 is won weeks before Black Friday. Brands orchestrating full-funnel campaigns across TikTok, Amazon, Walmart, and owned channels outpace single-channel competitors by 340% in ROAS. Get the playbook based on analysis of 2026 holiday commerce trends.

[Read more](/content/guides-reports/the-funnel-unwrapped-a-multi-channel-playbook-for-winning-the-2026-holiday-season/index.html)

### Additional Guides

**The CMO’s Guide to the Future of Commerce Media**  
Most 2027 media plans are being built on a picture of the market that no longer exists. Pacvue and Retail Media Analyst, Andrew Lipsman co-authored this guide to change that. See where ad spend has actually moved.  
[Read more](/content/guides-reports/commerce-grid-guide/index.html)

**Pacvue Agent User Guide**  
Results based on data collected from a limited set of early access participants using Pacvue Agent during an initial testing period. Individual results will vary based on factors specific to each user’s environment.  
[Read more](/content/guides-reports/pacvue-agent-user-guide/index.html)

**The Funnel Unwrapped: A Multi-Channel Playbook for Winning the 2026 Holiday Season**  
Q4 is won weeks before Black Friday. Brands orchestrating full-funnel campaigns across TikTok, Amazon, Walmart, and owned channels outpace single-channel competitors by 340% in ROAS.  
[Read more](/content/guides-reports/the-funnel-unwrapped-a-multi-channel-playbook-for-winning-the-2026-holiday-season/index.html)

**Seizing the CPG Moment: Your H2 2026 Action Plan for Winning Grocery and Health & Household**  
Learn how leading brands & agencies are driving CPG growth across Amazon, Instacart, and DoorDash.  
[Read more](/content/guides-reports/cpg-guide-to-retail-media-strategy-2026/index.html)

**2026 Beauty & Personal Care Benchmark Report**  
Beauty brands are facing an efficiency crisis.  
[Read more](/content/guides-reports/2026-beauty-personal-care-benchmark-report/index.html)

**Omnicommerce Blueprint**  
Watch how the world's largest brands eliminate silos.  
[Read more](/content/guides-reports/the-new-omnicommerce-blueprint/index.html)

**The Agentic Commerce Readiness Scorecard**  
Shoppers are discovering and buying through AI.  
[Read more](/content/guides-reports/the-agentic-commerce-readiness-scorecard/index.html)

**2026 Pet Care Benchmark Report**  
Discover how Amazon pet supplies advertisers achieved 25.2% conversion rates.  
[Read more](/content/guides-reports/2026-pet-care-benchmark-report/index.html)

**2026 EU Mid-Year Commerce Media & Summer Sales Benchmark Report**  
Discover how every ad dollar performed across Amazon EU and Bol in Q2 2026.  
[Read more](/content/guides-reports/2026-eu-mid-year-commerce-media-summer-sales-benchmark-report/index.html)

**2026 Mid-Year Commerce Media & Summer Sales Benchmark Report**  
Discover how every ad dollar performed across Amazon, Walmart, Instacart, and Target in Q2 2026.  
[Read more](/content/guides-reports/2026-q2-commerce-media-benchmark-report/index.html)

**The 2026 Guide to Commerce Media in Germany**  
Germany is Europe's second-largest retail media market.  
[Read more](/content/guides-reports/commerce-media-germany-2026-guide/index.html)

**The Funnel Rewired: How Commerce Media and Social Commerce Are Converging**  
The traditional marketing funnel is gone.  
[Read more](/content/guides-reports/funnel-rewired-2026-commerce-media-report/index.html)