# 2026 Mid-Year Commerce Media & Summer Sales Benchmark Report

### the numbers that moved the market

Discover how every ad dollar performed across Amazon, Walmart, Instacart, and Target in Q2 2026—including promotional events like Prime Day—so you can benchmark and optimize your own campaigns for H2 and beyond.

[Get the Report](/content/guides-reports/2026-q2-commerce-media-benchmark-report/#download/index.html) [Data Insights](/content/guides-reports/2026-q2-commerce-media-benchmark-report/#data-insights/index.html)

Track your Amazon, Walmart, Instacart, and Target advertising performance against trusted industry benchmarks.

Get a comprehensive view of how advertisers allocated budgets, optimized campaigns, and adapted to ongoing changes in the commerce landscape in Q2 2026.

Pacvue’s 2026 Mid-Year Commerce Media & Summer Sales Benchmark Report provides a detailed look at performance trends across major retail media networks. Learn how advertisers are strategizing around different ad formats, placements, and platforms, with insights on key metrics like CPC, ROAS, spend, and more.

This report equips brands and agencies with the data and context needed to identify opportunities, refine strategies, and stay competitive.

## Get Actionable Retailer Insights

### Q2 Amazon Ads Trends

**+26.5%** Sponsored Brand Conversion Rate

**+8.3% Prime Day YoY** Sponsored Brand Conversion Rate

**+26.1% YoY** Sponsored Brand Average Daily Spend

**+21.2% YoY** Sponsored Products Average Daily Spend

Sponsored Product Ads

Sponsored Brand Ads

### Q2 Walmart Trends

**+75% YoY** Sponsored Brand Click-Through Rate

**+23.4% YoY** Sponsored Products Click-Through Rate

**-15.6% YoY** Sponsored Brand Cost-per-Click

**+34.1% YoY** Sponsored Brand Average Daily Spend

Sponsored Product Ads

Sponsored Brand Ads

Sponsored Videos

### Q2 Instacart Ads Trends

**+22.1% YoY** Display Return on Ad Spend

**+7.9% YoY** Sponsored Products Return on Ad Spend

**+8.2% YoY** Display Click-Through Rate

**+23.8% YoY** Sponsored Products Click-Through Rate

Sponsored Product Ads

Display

### Q2 Target Trends

**+19.54% YoY** Brand Average Daily Spend

**+9.14% QoQ** Brand Average Daily spend

**+5.56% QoQ** Cost-per-Click

**-5.98% QoQ** Return on Ad Spend

Brand Avg Daily Spend

### Q2 Amazon DSP Trends

**+26.6% YoY** DSP Display New-to-Brand Sales

**+26.6% QoQ** DSP Display New-to-Brand Sales

**+4.2% YoY** Display Return on Ad Spend

**+12.1% YoY** Display Daily Page View Rate

DSP Display

### Amazon Sponsored Products by category
Learn which categories converted the best, cost the most, and more during Q2 2026.

### $10.19
Electronics

### $2.18
Health & Household

### 36.7%
Grocery & Gourmet Food

### $3.13
Beauty & Personal Care

### $0.55
Clothing, Shoes & Jewelry

### 6.6%
Home & Kitchen

### Insights shaping the future of commerce
Explore trends, benchmarks, and perspectives shaping retail media and commerce.

**Blog:** The 2026 Commerce Outlook.

[Read more.](/content/blog/the-2026-commerce-outlook-how-ai-dsp-and-commerce-platforms-drive-performance/index.html)

**Blog:** Maintaining Momentum Post Summer Sales.

[Read more.](/content/blog/maintaining-momentum-post-summer-sales-events/index.html)

**Blog:** Prime Day in Real Time: Why Hourly Optimization Beats Daily Reporting

[Read more.](/content/blog/prime-day-in-real-time-why-hourly-optimization-beats-daily-reporting/index.html)